I BUILD BRANDS + KEEP TEAMS ON TRACK.
Hey, I'm Kelsey 🤙
I’m a Creative Problem-Solver who brings structure, solutions, and momentum to anything I’m a part of.
With nearly a decade of hands-on experience across design, branding, marketing, and creative management, I bridge the gap between good ideas and great work to deliver real results.
SKILLS + SERVICES
WHAT I’M BEST AT.
STRATEGY
+ Market Research
+ Brand Audits
+ Creative Direction
+ Brand Positioning + Tone
+ Brand Story + Messaging
GRAPHICS
+ Brand Identity + Guides
+ Marketing Campaigns
+ Packaging + Product
+ Environmental Design
+ Premium Custom Merch
MANAGEMENT
+ Project Coordination
+ Client Communication
+ Workflow Development
+ Production Oversight
+ Team + Resource Planning
CREATIVE PROCESS
HOW I DO IT.
The goal is to make sure everyone understands what we are solving before we start building.
I begin by putting together the full picture—getting to know the client, the audience, the targets, and what success looks like from all angles. Next, I help define and align priorities, assets, timelines, and the people needed to move the project forward to success.
MEASURE TWICE.
BUILD WITH CARE.
Successful brands need an organizer of chaos. Someone who pays attention to the details while also keeping an eye on the bigger picture.
This is where the initial strategy turns into creative direction and ideas start to come to life. I work across teams and stakeholders to guide the work, manage feedback, navigate revisions, and keep priorities aligned until project goals are met and everyone is happy.
EXPAND + GROW.
I plan beyond the immediate design needs so the creative system + future management have room to evolve with the brand.
Once the creative foundation is right, I help guide the work through production and into its intended applications—making sure every moving part is accounted for.
I work with vendors, stakeholders, and anyone else needed to ensure brand consistency and streamline the execution process for every client.
PROJECT HIGHLIGHTS
THE FUN STUFF.
ANIMAL MINDS
Summary
Animal Minds had outgrown its existing identity, so I led the rebrand from an outdated logo to a flexible system built to support the business as it grew.
Challenge
The brand needed to work harder across a growing mix of clients and needs. The existing identity wasn’t giving the business the consistency or flexibility needed to represent who they were and where they wanted to go.
Solution
Refined the client’s goals through research and conversation, created concepts, and developed a scalable visual system designed to work across digital, print, and environmental applications. The updated brand helped create a more consistent presence as Animal Minds expanded its services, social following, and client base.
LAYER3 TV
Summary
Layer3 was a growing mid-level tech startup with a steady stream of creative work across marketing, sales, product, and events. I owned my projects from initial request through final delivery while working closely with teams across the company.
Challenge
The work moved quickly and was ever-changing between department needs. Projects had to account for technical requirements, internal growing brand standards, sales goals, production needs, and external sponsors and partners.
Solution
Managed creative project requests from design through delivery, collaborating with engineers, copywriters, project managers, legal, distributors, and vendors across digital, print, events, packaging, and product. I also provided strategic and design support on multiple lifecycle campaigns, reviewed performance to inform future creative, strengthened core branding, and shaped strategies that maximized marketing revenue and overall company success.
SPORTSLABS
Summary
I supported digital design for collegiate athletic apps and programs, including the University of Texas, West Virginia, Wyoming, and Michigan State.
Challenge
Each project came with its own brand, platform, and technical considerations. I needed to create polished, engaging work while adapting to different digital environments and collaborating with the teams bringing those experiences to life.
Solution
I worked primarily on the design side, contributing to wireframes, prototypes, iconography, landing pages, digital banners, high-fidelity mockups, and client presentations. Working across multiple platforms gave me an early understanding of how creative decisions, technical requirements, and client feedback come together to move a project forward. I helped improve the creative asset management system to increase work efficiency and overall organization between designers.
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Creative Strategy
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Team Leadership
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Brand Identity
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Event Management
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Client Communication
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CPG Design
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Project Planning
+ Creative Strategy + Team Leadership + Brand Identity + Event Management + Client Communication + CPG Design + Project Planning
